Year: 2021 | Month: March | Volume 14 | Issue 1
Influential Factors on Customer Satisfaction: Case of Branded Fast Food Outlet in Jammu City
Ashish Kumar Isher
Rohit Kumar
Jyoti Kachroo
Sudhakar Dwivedi
Anil Bhat
Sabbey Sharma
DOI:10.30954/0974-1712.01.2021.3
Abstract:
The paper entitled “Influential Factors on Customer Satisfaction: Case of Branded Fast Food Outlet in Jammu City” was carried out in Jammu city of J&K (UT). The research adopted a convenience sampling technique to carry out the survey. The primary data was collected from 100 respondents by filling up the pre-tested schedule-cum-questionnaire. The major findings of the study show that the factors like hospitality, advertisement, and price of the food at the branded retail outlets influence the overall customer satisfaction.
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